If you’re a small business owner in today’s technologically advanced society, you need to have an online presence. With over 4.1 Billion internet users around the globe, there is someone out there who wants whatever it is you’re selling.
So where should you start? You’ll need to create a website and social media pages. Now instead of patting yourself on the back, grabbing a cold one, and calling it a day, you have a little more work to do.
Ask yourself this, “how will potential customers notice my Facebook and Instagram pages, or my website?” and, “how can I use these pages to convince consumers to complete actions that result in big $ for my business?”
Don’t worry, we have the answer. Say hello to the wonderful world of Digital Advertising with Imperium Social.
This is the process of advertising through the internet with emails, photos, videos, text, and much more. In 2019, global digital ad spend is forecasted to reach $333.25 Billion dollars. That’s an increase of 17.6% from 2018.
So why is it growing in popularity with top marketing company Kingston and businesses so much? Because the benefits are too good to ignore.
That’s why we have comprised a list of 5 reasons why your small business needs to use Digital Advertising.
Let’s begin.
1. It’s Cost-Effective
Compared to traditional advertising, it is cheap, very cheap. Costs for traditional advertising such as TV commercials and print ads can cost an absolute fortune. As a small business owner, you know every penny counts, so this is often not an option.
With DA you can pick a weekly, daily or monthly budget that is as little or as big as you’d like. Cost per Click (CPC) Ads on Facebook and Google have an average cost of $1.72 and $2.32 respectively. So, you don’t need to break the bank to get some online exposure.
2. It’s Flexible
- Want to sign up and get started in less than 10 minutes? Go for it!
- Need to change your budget? Done.
- How about changing the wording of an Ad? You bet.
- Want to take advantage of a new Ad format or update? Edit and post.
- Want to customize your dashboard to see only the most important metrics? I think you get the point.
3. Interaction & Timing
The main problem with traditional advertising is the little, to no interaction between the consumer and the medium of advertising. With digital Ads, you can be there for consumers at the exact time where purchase intent is present and allow them to make an interaction that leads to a sale.
Let me tell you, clicking on a Google Search Ad is much easier than scrambling for the phone to call the 1-800 number on your TV shopping channel.
4. It’s Targeted
Choose to target consumers by:
- Age
- Location
- Gender
- Interests
- Whether or not they have visited your site before
- And much more!
5. Track Performance Indicators
Tracking your Return on Investment (ROI) on a Billboard advertisement can be a little bit of a hassle. Actually, it’s pretty much impossible.
With Digital Ads you can install a tracking pixel on your website and see exactly what Ads are performing well and which ones aren’t. Simply open your Ad Dashboard and pick from loads of metrics like Impressions, Return on Ad Spend (ROAS), conversions, Click Through Rate (CTR), and more.
There you have it, the 5 reasons why your small business needs to take advantage of Digital Advertising. It really is a tool that can complement every business, in all industries.
So give it a try, and if you have any questions don’t hesitate to ask us, or take a look at what we offer!
