Axon Property Management
Website Design, Website Management, UX Overhaul, Search Engine Optimization, Content Creation, Facebook Advertising
Competing with the top dogs in Kingston
We were tasked with helping helping Axon create a stronger online presence in the following ways:
- Fill vacant rentals for 2020
- Increase organic traffic to their website from property owners
- Optimize their website experience
So, the plan was to overhaul axonproperties.ca, fill available rentals using targeted FB ads and drive traffic from property owners using local SEO. As traffic begins to increase, we would optimize UX using advanced analytics and heat mapping software.
01. Website Design Overhaul
The previous website for Axon Property Management was in need of a significant overhaul. We were presented with the challenge of an outdated website that needed to be stripped down and built from the ground up.
We planned, designed and implemented a responsive, functional website that brought true tangible value to Axon. Equipped with a fully dynamic property listing platform, we have allowed Axon to maximize their online efficiency.
02. UX Optimization
Additionally, we analyzed recordings like the one below to get a better understanding of how people interact over multiple pages. This is the power of integrating data analytics with your website design.
03. Search Engine Optimization
Campaign Purpose: To increase visibility and organic search traffic to a newly created website in an aged, competitive landscape.
Keywords Targeted: 45
Average Keyword Difficulty: 26
1st Page Keywords Before: 0
2nd Page Keywords Before: 8
Estimated Organic Monthly Visits Before: 8
Average Keyword Position Before: 55
Campaign Length: January 2020 to March 2020
Campaign Results: After only 3 months axonproperties.ca Google presence has increased significantly; this greatly improved local awareness and is driving targeted customers and leads to the website.
1st Page Keywords After: 9
2nd Page Keywords After: 14
Estimated Organic Monthly Visits After: 157 (+1,862.5%)
Average Keyword Position After: 24.47
Property Management Leads: 2
04. Content Creation for Facebook Ads
05. Facebook Advertising
Campaign Purpose: To attract and convert website visitors into paying student rental applications. Axon needed to fill leasing spots for the end of year season.
Total Ad Spend: $288.24
Total Management Spend: $500
Total Link Clicks: 988
Total CPC: 0.29
CTR (link Clicks only): 2.42%
Campaign Length: November 2019 to December 2019
Campaign Results: Imperium secured over 140+ student leasing applications for Axon Property Management.
Cost Per Lead: $5.51
Conversion Rate (Link Clicks): 14.47%