Axon Property Management
Website Design Overhaul, Website Management, Search Engine Optimization
Competing with the top dogs in Kingston
- Fill vacant rentals for 2020-2021
- Increase organic traffic to their website from property owners
- Optimize their website experience
So, the plan was to overhaul axonproperties.ca, fill available rentals and drive traffic from property owners using local SEO. As traffic begins to increase, we would optimize UX using advanced analytics and heat mapping software.
01. Website Design Overhaul
The previous website for Axon Property Management was in need of a significant overhaul. We were presented with the challenge of an outdated website that needed to be stripped down and built from the ground up.
We planned, designed and implemented a responsive, functional website that brought true tangible value to Axon. Equipped with a fully dynamic property listing platform, we have allowed Axon to maximize their online efficiency.
02. UX Optimization
Additionally, we analyzed recordings like the one below to get a better understanding of how people interact over multiple pages. This is the power of integrating data analytics with your website design.
03. Search Engine Optimization
When we first on-boarded Axon Property Management there first page Google presence was virtually non-existent. With an objective to secure more property clients leasing requests, it was clear that Axon had to be in a dominant position on the first page of Google to achieve this.
As a result, we created a search engine optimization strategy that would enable Axon to overtake several long-standing businesses in their service area, bringing them more property leads and unit leasings online than their competitors.
Campaign Purpose: To increase visibility and organic search traffic to a newly created website in an aged, competitive landscape.
Keywords Targeted: 45
Average Keyword Difficulty: 26
1st Page Keywords Before: 0
2nd Page Keywords Before: 8
Estimated Organic Monthly Visits Before: 8
Campaign Length: January 2020 to December 2020
Campaign Results: After 12 months axonproperties.ca Google presence has increased significantly; this greatly improved local awareness and is driving targeted customers and leads to the website.
1st Page Keywords After: 11
2nd Page Keywords After: 32
Estimated Organic Monthly Visits After: 503(+6,287.5%)
Monthly New Business Leads: 5+