We were tasked with helping helping Axon create a stronger online presence in the following ways:
Campaign Purpose: To increase visibility and organic search traffic to a newly created website in an aged, competitive landscape.
Keywords Targeted: 45
Average Keyword Difficulty: 26
1st Page Keywords Before: 0
2nd Page Keywords Before: 8
Estimated Organic Monthly Visits Before: 8
Average Keyword Position Before: 55
Campaign Length: January 2020 to March 2020
Campaign Results: After only 3 months axonproperties.ca Google presence has increased significantly; this greatly improved local awareness and is driving targeted customers and leads to the website.
1st Page Keywords After: 9
2nd Page Keywords After: 14
Estimated Organic Monthly Visits After: 157 (+1,862.5%)
Average Keyword Position After: 24.47
Property Management Leads: 2
Campaign Purpose: To attract and convert website visitors into paying student rental applications. Axon needed to fill leasing spots for the end of year season.
Total Ad Spend: $288.24
Total Management Spend: $500
Total Link Clicks: 988
Total CPC: 0.29
CTR (link Clicks only): 2.42%
Campaign Length: November 2019 to December 2019
Campaign Results: Imperium secured over 140+ student leasing applications for Axon Property Management.
Cost Per Lead: $5.51
Conversion Rate (Link Clicks): 14.47%