The Basic Components of a Logo That You Should Know

Chris Mackey

October 19, 2022

In This Topic: Branding

A logo is more than just a name or a symbol. It is the face of your company that represents your brand. A well-designed logo can help you stand out from the competition and make a lasting impression on your customers. 

One study shows that consumers can make snap decisions about a company based on their reaction to a logo and whether they think the brand values align with their own. So having a great logo is essential to the success of your business.

But the question is, what goes into a successful logo design? Here are the basic components of a logo that you should know. 

1. Brand Message

The main aspect of logo design that needs consideration is the precision of brand messaging. This necessitates the designer to evaluate the logo as a whole after examining each component in isolation and comparing it to the brand’s personality to ensure it accurately represents the business behind the name.

A brand message is a fundamental component of a logo because it conveys essential information about the brand to the consumer. The message should be clear, concise, and easy to understand. It should also be consistent with the overall branding strategy of the company. 

2. Style of the Logo

Style is one of the subsequent considerations in the logo design procedure. Here are some examples of logo styles. 

Wordmarks (Text)

Text-only logos use stylized fonts. Mobil, FedEx, and Coca-Cola use wordmarks successfully. Some designers believe wordmarks help new businesses build brand recognition. As long as the company name isn’t obscured, they can be simpler.

Brandmarks (Symbols)

Many businesses use symbols or icons because they’re more recognizable and memorable than words. Many well-known brands make this transition gradually. You may know the Twitter logo’s history. The latest version (bird only) is easily recognizable.

Lettermarks (Initials)

Lettermarks are also text-based, but they typically employ only initials or abbreviations.  CNN, IBM, and Procter & Gamble are examples of well-known lettermarks (Proctor & Gamble).

3. Font

The font is another aspect of logo design. It visually represents a word, name, or phrase based on letters and characters. The font used in logos should be recognizable and distinct. In logo design, fonts are necessary because they can make your logo appear more professional. You can choose from various typefaces to find one that complements your company name or brand identity.

The font must be chosen carefully to avoid clashing with other elements of the logo’s design, such as letter color, shape, and size. If different fonts complement one another, they may be used in the same logo design.

4. Color

Color is one of the essential components of a logo. It can be used to create different effects and communicate different messages. For example, using blue in a logo can create a feeling of trustworthiness, while using red can make a sense of excitement.

When choosing colors for a logo, you must consider the effect you want to achieve and the message you want to communicate. You should also consider the demographics of your target audience and what colors they respond to.


Your company’s success will be significantly impacted by the logo you choose. We advise giving this significant undertaking enough time and thought. Do some research and take all of the aforementioned things into account. Setting yourself apart from the competition and fostering credibility and trust among your target market are both possible with a strong logo that reinforces your brand’s personality.To save you the hassle of your logo design, Imperium is the company for you! Our talented logo designers have a solution for you whether you need an updated logo or a new brand image. Contact us now!

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