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What You Need To Know to Design a Memorable Brand Logo

Chris Mackey

September 22, 2022

In This Topic: Branding

A logo is essentially a graphical representation of a company’s brand identity. It is typically used on company literature, websites, and products. The logo is usually a symbol or wordmark that represents the company’s values and mission. That’s why it’s important to design a good logo that appropriately represents your brand.

Carefully Consider Your Color Palette

A logo is probably one of the most important aspects of a company’s branding. It is the first thing that customers will see, and it should be memorable, professional, and unique. A brand’s logo should also be simple enough to be easily recognized and reproduced. The colour palette of a logo is one of the most important aspects of its design. The colours should be carefully chosen to represent the company’s values and to appeal to its target audience.

There are a few things to consider when choosing a colour palette for a logo. First, consider the company’s values. What colours represent these values? For example, if the company is environmentally friendly, green might be a good colour to use. Second, consider the target audience. What colours will appeal to your target audience? For example, if the target audience is children, bright colours might be a good choice. Third, consider the overall look that the company wants to achieve. A company that wants to appear fun and approachable might choose a different colour palette than a company that wants to appear more serious and professional.

Once you have considered these factors, you can start to narrow down your choices. There are a few basic colour schemes that are often used in logo design. These include monochromatic, complementary, and analogous colour schemes.

Prioritize Readability When Considering Typography

When it comes to designing a memorable logo for your brand, one of the most important things to consider is typography. The right font can really make or break a logo, so it’s important to choose wisely.

There are a few things to keep in mind when choosing a font for your logo. First, you want to make sure the font is legible. A font that is too fancy or ornate can be difficult to read, so it’s important to choose one that is easy to read.

Second, you want to make sure the font fits the overall tone of your brand. A playful font might not be that appropriate for a serious brand, for example.

Finally, you want to make sure the font is scalable. A font that looks great at a small size might not look so great when it’s blown up to a larger size. A good logo should be legible at any size, so it’s important to choose a font that is scalable.

Don’t Get Caught Up in the Trends

When it comes to designing a brand logo, there is one golden rule that you should always keep in mind: don’t get caught up in the trends. This may seem like a pretty obvious piece of advice, but you would be surprised at how many organizations and businesses make the mistake of trying to be too “hip” and “with the times,” only to end up with a logo that looks dated and out-of-touch within a few years.

Instead of following the latest trends, your goal should be to create a logo that is timeless and classic. A brand’s logo is one of the first things that potential customers will see when they come across your business, so you want to make sure that it is an accurate representation of your organization and what you do.

Final Thoughts

A brand’s logo is a very important part of a company’s branding strategy. It is the main graphical representation of a company that is used to identify the company and its products or services. A well-designed and memorable logo can help a company to build its brand and create customer loyalty.

Design a memorable logo for your company with the help of Imperium. We are a high-ticket web design agency specializing in corporate logo design. Whether you’re looking for an updated logo or a new brand image, our team of talented logo designers has a solution for you. Get in touch with us today!

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