6 Important Elements of a Website Design

Here you will learn about the important elements of website design including mobile responsiveness, typography, colour, white space, user experience, and user interface.

Jolee Fu

April 14, 2020

In This Topic: Web Design

Businesses need a website more than ever at this modern age. You want to stand out above your competitors? Consider upgrading your website design to effectively capture customers! 

Here you will learn about the important elements of website design including mobile responsiveness, typography, colour, white space, user experience, and user interface. 

Mobile Responsiveness


We live in a multi-screen society that includes phones, tablets, and desktops. Screen sizes are changing, so your website should ideally adapt to any screen size to deliver the best user experience possible to your website visitors. 

When a website is responsive, the layout and content features would be sized automatically to the user’s device screen to avoid any unnecessary resizing, scrolling, or zooming. This in return can eliminate any frustration or problems when users interact with your website. 

52% of global internet traffic comes from mobile devices. 


Typography can set your business apart from your competitors. When website visitors open on your landing page, they scan how the information is presented. Consequently, they will have their impression on how the text looks, the typeface, the line length, etc. 

Understanding typography can help optimize readability, accessibility, and usability for the users. It can make the whole process of comprehending information effortless, so the users can fly through the website with a good impression. 

Additionally, it is a great way to express your brand voice, ie. the personality and values of your business, established on your website. It can provide consistency throughout the website to evoke the sense of professionalism and authenticity. 

Check out some examples of website fonts here



Colors are one of the most powerful tools in website design. It can be used to attract attention, express meaning, and create desire for the website visitors. 

Being that, your colour palette should be carefully planned to provoke a call-to-action on your website. It can depend on the brand voice. It could be a simple black and white to multi-coloured design. You should get to know the individual associations with colour. 

To choose the right color palette, ideally limited to 2 to 3 colours, for your website includes but not limited to branding, audience, trend, emotional, and balance. 

Check out some examples of website colour schemes here

White Space

White space, also known as negative space, can be appealing. It is the empty area between the elements on a website page, typically images and icons. It gives a simple, clean, minimalist look and feel that is so desirable in current web design aesthetics.

It is a good tool to work between the words and the pictures to let the visitors breathe through the natural flow. It overall helps improve comprehension, guide users along the page, etc. 

User Experience (UX)

User experience (UX) refers to the interactions a user has with a product. The goal of UX design is to create easy, efficient, relevant and all-round positive experiences for users. 

How it works is that UX considers market research, product development, strategy and design to help the company understand and fulfill the customer’s needs and expectations. 

User Interface (UI)

User interface (UI) is a conduit between human and computer interaction to complete tasks with a focus on usability or likeability. For instance, how to convert users to visitors to clients with email forms and newsletter sign-ups.

It takes in account of your users, their goals, skills and preferences to optimize their experience, so we have to make the interface simple, UI elements consistent, and purposeful page layout. 

To wrap up, implement these important elements of a website design to provide a welcoming and professional platform to connect with your visitors. For more information, you can check out our website design page. We will be happy to help out with the website design!

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