The Ultimate Checklist for On-Page SEO: From Keywords to Linking

Chris Mackey

March 29, 2023

In This Topic: Search Engine Optimization

On-Page SEO is the backbone of any successful online business. It involves optimizing your website pages to rank higher in search engine results and attract more visitors.

With the ever-increasing competition and the importance of online presence, businesses must recognize the significance of On-Page SEO. A well-optimized website can lead to more traffic, leads, and revenue.

So, let’s dive deeper and explore what on-page SEO is and how to do it.

What is On-Page SEO?

On-page SEO is the process of optimizing a website’s content to improve its search engine ranking. It includes optimizing the website’s title, meta description, headings, images, and content. On-page SEO is essential because it helps search engines understand what your website is about and what keywords it should rank for.

How to Do On-Page SEO

Keyword Research

Keyword research is the first step in on-page SEO. It involves identifying the keywords and phrases that users search for when looking for products or services related to your business. You can use tools like Google Keyword Planner to find keywords relevant to your business with high search volumes. Once you have identified your target keywords, you can use them to optimize your website’s content.

Title Tags

Title tags are HTML elements that define the title of a webpage. They appear in the search engine results pages (SERPs) and the browser’s title bar. A well-crafted title tag should include your target keyword and be descriptive and compelling. It should be 60 characters long at most, as Google truncates long titles.

Meta Descriptions

Meta descriptions are HTML elements that briefly summarize a webpage’s content. The search engine results pages (SERPs) appear below the title tag. A well-crafted meta description should include your target keyword and be compelling and descriptive. It should be no more than 155 characters in length because, like title tags, Google truncates descriptions that are too long.


Headings are HTML elements that define the headings and subheadings of a webpage. They provide structure and hierarchy to the content of a webpage. A well-crafted heading should include your target keyword and be descriptive and compelling. Use H1 tags for the main heading and H2 tags for subheadings.


Content is the heart of on-page SEO. It should be relevant, informative, and engaging. Use your target keywords throughout the content, but do not overuse them. Aim for a keyword density of 1-2%. Use short paragraphs, bullet points, and images to break up the content and make it easy to read.


Images are essential to on-page SEO. They make the content more engaging and can improve the user experience. Optimize your images by compressing them, using descriptive file names, and using alt text that includes your target keywords.

Internal Linking

Internal linking is the process of linking to other pages on your website. It provides a better user experience and helps search engines understand the structure of your website. Use descriptive anchor text that includes your target keywords when linking to other pages on your website.


On-page SEO is a crucial aspect of any business that wants to improve its online visibility and drive more traffic to its website. By following these best practices, you can improve your website’s search engine ranking, increase user engagement, and drive conversions. And while it may seem costly, hiring professional SEO experts to handle on-page optimization is a wise investment that can yield significant returns in the long run.

Imperium is one of the leading companies specializing in SEO services in Ottawa. We are the winners of the 2020 & 2021 Best Web Designers in Kingston, so you know your business’ website is in the right hands. Connect with us today!

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