Construction Website Overhaul
How Imperium Increased Brand Awareness For Ken White Construction.
Ken White Construction, one of Ottawa’s largest construction companies wanted a new website that incorporated their true brand identity – so they came to Imperium to overhaul their digital presence.
- Increased Website Leads
- Increased Career Submissions
- Improved Google Rankings
★★★★★ 5/5
"We wanted a company that truly understood our company's goals & values and convey that through our website. Imperium Social nailed this, we couldn't be happier with our experience."
Taylor White
Owner and Chief of Marketing, Ken White Construction
Understanding The Project
And Delivering The Solution.
Client Request: Complete Design & Development Overhaul of KWC Website
Ken White Construction has been family owned and operated business since 1968. From their humble beginnings to their innovative future, their passion has fueled the Ken White Construction difference for generations. It was clear that they needed a fresh, innovative design that could convey their great story to the community.
Objective 1:
Design Refresh
Imperium’s development team incorporated a distinct design that highlights Ken White Construction’s impressive media assets. The unique brand story of KWC is conveyed through the use of big descriptive imagery and brand colours.
- HD Video Backgrounds on Home & Service Pages
- Use of Brand Colors To Create a Memorable Experience
Before Design
After Design
Objective 2:
Lead Optimization
The previous version of Ken White Construction’s website provided a confusing path to requesting a quote. The updated design provides a clear pathway to booking a job and incorporates multiple call to actions throughout the website to guide a visitor into converstions.
- Relevant CTA's on Service Pages
- Speed Optimizations for a Great User Experience
Objective 3:
Blog Creation
Ken White Construction aims to be an authority source for construction in the Ottawa area. Imperium implemented a dynamic resource center that makes it easy for staff to upload informational articles.
- Optimized Backend For Posting
- Dedicated Templates for Media & Blog Articles
- Increased Website Leads
- Increased Career Submissions
- Improved Google Rankings
Immediate Results Seen After Launch.
Ken White Construction Saw an Increase in Lead Submissions and SEO Rankings.
After this successful design & development project Ken White Construction’s objectives we’re achieved. They now have a fresh new digital look that resonates with their community and have an optimized website that allows for easy bookings, career submissions and article creation.
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Secure your spot now by filling out the contact form here! We are excited to meet you!