Imperium.

Construction Website Overhaul

How Imperium Increased Brand Awareness For Ken White Construction.

Ken White Construction, one of Ottawa’s largest construction companies wanted a new website that incorporated their true brand identity – so they came to Imperium to overhaul their digital presence.
5/5

"We wanted a company that truly understood our company's goals & values and convey that through our website. Imperium Social nailed this, we couldn't be happier with our experience."

Taylor White

Taylor White

Owner and Chief of Marketing, Ken White Construction

Understanding The Project
And Delivering The Solution.

Client Request: Complete Design & Development Overhaul of KWC Website

Ken White Construction has been family owned and operated business since 1968. From their humble beginnings to their innovative future, their passion has fueled the Ken White Construction difference for generations. It was clear that they needed a fresh, innovative design that could convey their great story to the community.

Objective 1:
Design Refresh

Imperium’s development team incorporated a distinct design that highlights Ken White Construction’s impressive media assets. The unique brand story of KWC is conveyed through the use of big descriptive imagery and brand colours.
Website & Logo Designer Head

Objective 2:
Lead Optimization

The previous version of Ken White Construction’s website provided a confusing path to requesting a quote. The updated design provides a clear pathway to booking a job and incorporates multiple call to actions throughout the website to guide a visitor into converstions.

Objective 3:
Blog Creation

Ken White Construction aims to be an authority source for construction in the Ottawa area. Imperium implemented a dynamic resource center that makes it easy for staff to upload informational articles.

Immediate Results Seen After Launch.

Ken White Construction Saw an Increase in Lead Submissions and SEO Rankings.

After this successful design & development project Ken White Construction’s objectives we’re achieved. They now have a fresh new digital look that resonates with their community and have an optimized website that allows for easy bookings, career submissions and article creation.

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