Construction Ecommerce Website
How Imperium Increased Revenue By $200,000 For WRC Contracting.
Located in the small town of Pakenham Ontario, WRC Contracting is a family run business that wanted to increase their online credibility and add Ecommerce to their website – so they came to Imperium to overhaul their digital presence and add another source of revenue to their business.
- Increased Website Leads
- Ecommerce Landscape Depot
- Added Credibility
★★★★★ 5/5
"Since Imperium has redesigned our website, we have seen in excess of $200,000 in additional gross revenue that came strictly from our website in the past year. This has hands down been one of the best investments we've made"
Blake Robertson
Owner, WRC Contracting
Understanding The Project
And Delivering The Solution.
Client Request: Design Overhaul & Ecommerce Landscape Depot for WRC
WRC Contracting is a family run business that always puts the client first. From initial design consultations, to planning and eventually breaking ground, they work until the customer is satisfied. They needed a website that accurately conveyed their brand to the community and provided a great portfolio for potential customers.
Objective 1:
Design Refresh
Imperium incorporated the classic construction colors of white black and yellow to provide a familiar feel to WRC’s new website. Using bright imagery throughout the site, visitors can see the quality of work that this construction company provides for the Ottawa Valley.
- Descriptive Imagery to Showcase Craftmanship
- Persuasive & Engaging Website Copywriting
Objective 2:
Ecommerce Store
A complete revamp to WRC’s landscape depot system provided visitors an easy way to order to materials directly from the website. Landscape depot orders increased significantly with the new clear, easily accessible ordering system.
- Orders sent directly to WRC Bank Account
- No confusion on stock or process of ordering
Objective 3:
Updated Portfolio
WRC Contracting prides itself providing high quality work to the Ottawa Valley and this was top priority to be displayed on the website. Imperium built out a full photo and video gallery where visitors can browse through a variety of projects.
- Categorized Galleries Based on Project Type
- Easy Uploading for Staff To Continually Update Portfolio
- Increased Website Leads
- Ecommerce Landscape Depot
- Added Credibility
Immediate Results Seen After Launch.
Within a Week, WRC Saw An Increase of Ecommerce Orders & Lead Submissions.
After successfully completing the design overhaul and Ecommerce integration into WRC’s website, they experienced a great response from the local community who could now see the true quality of their work. Their landscape division significantly increased in orders and any errors that came from a confusing ordering process were now eliminated.
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