What are the 6 main types of hashtags??

In this post we go through what are the 6 types of hashtags and how to use them in the best way possible! Follow along as we guide you through hashtags and instagram!

Wesley Mann

April 22, 2019

In This Topic: Hashtags

Hello Imperium Community,

Today’s post will feature hashtag basics and six influential hashtag categories we have chosen, enjoy:

In 2007, the pound key took on a completely new name and had found new purpose as the hashtag. Hashtags first become popular on twitter and have now spread in popularity across multiple social media platforms including Instagram and Facebook.

A hashtag is the pound key in combination with a keyword or multiple keywords. They can be composed of emojis, underscores, lower and uppercase letters and numbers. They cannot include any spaces, periods or symbols. For example:




Instagram uses the hashtags attached to your pictures or videos to categorize them by galleries. Every hashtag has its own “Gallery” and people browse these galleries to see photos they are interested in. Each hashtag gallery has a “Top” section and a “Recent” section. The posts in the “Top” section are determined by a combination of how recent the post is, and how many likes/comments it is receiving. The more hashtags you use, the more galleries your work appears in. However, you are only able to use 30 hashtags per post, so you must choose them wisely. You can apply hashtags to your post by putting them in the caption, or by putting them in a comment on your own post.

The 6 (relax Drake fans):

There are several different kinds of hashtags, but this post will just focus on six we find really important.

    1. Viral

These are extremely popular hashtags that range between 100 million and 1 billion posts. Unless you have an extremely large and influential account, it is best you stay clear from using them. It is next to impossible to rank in a gallery when competing posts receive 10s of thousands of likes in minutes.

Examples: #love #cute #follow #followme #happy

    2. Trending

Trending hashtags are extremely popular, but only for a short amount of time. They are used during live events such as the superbowl, worldcup, and Oscars, but they are also very common during natural disasters, and world issues. If there is a live event attracting lots of viewers, you can expect a trending hashtag.

Examples are: #worldcup, #prayforparis #olympics

    3. Niche and Sub-Niche

These are hashtags you can use to target your niche and reach a larger or more specific audience. They are great for all types of users and can help you identify which individual’s you should engage with more. These hashtags will help Instagram classify your account and will get your posts promoted to the proper audience.

Examples of niche hashtags are: #luxury, #travel, #food, #fitness

You can drill down to sub-niche hashtags to define your target audience:

#luxuryhomes, #motivationalquotes, #painting, #weightlossjourney

    4. Location

This one is pretty self-explanatory. Location hashtags are used to give your post a certain location. They can be very useful for finding people you want to connect with based on location. It can be done by country (#Canada), city (#Toronto), or even street (#Bay).

    5. Branded

Branded hashtags can be used to describe a brand you are featuring in your post, or to promote your own brand! Creating branded hashtags for your own profile will help build a sense of community around you and your cause. You can also be featured by brands for using their hashtags.

Examples: #nike, #apple, #adidas

    6. Emotion

Emotion hashtags allow us to describe how we are feeling towards content. We experience emotions from all things visual and this is a great way to show your true connection to a post. If you’re posting content that’s bright, fun and makes you smile, then use #happy and #fun.

That’s all for this week, if you have any suggestions for next week’s topic leave a comment below!!

Happy posting!

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