Often times we’re asked, “why social media is important for your business?”. This question seems to come up whenever we are explaining alternate marketing strategies to our clients.
There are a few key reasons why social media can be a beneficial tool for your business. If you are looking for a cost-effective way to market your brand, social media is a great option. It also helps if you are trying to keep your customers updated on the various happenings in your company.
Why Social Media Is Important For Your Business: Social Media Won’t Cost You Anything
One of the most compelling reasons to create social media accounts for your business is the fact that it is free. It’s as simple as that.
Many marketing tools you come across will cost you something, and as such you will have to account for that in your marketing. However, the ability to use social media to market your company is a great free tool that shouldn’t be overlooked.
If you do have some leftover funds, and would like to have your socials promoted, there is an option to pay for ads.
This will cost some money, but certainly not a substantial amount. Paid ads will help your socials reach a larger amount of accounts, and help put your business in front of more potential customers.
These prices are relatively low compared to most companies or search engines. More importantly however if you are putting the appropriate time and effort into your socials then they’ll be worth promoting.
Let’s say you have only posted a few times. If you have not done anything to make your posts stand out you should not bother promoting them.
Due to the nature of social media being free it will require your input and attention. You can hire various companies to manage your socials, however this would defeat the purpose.
Social media won’t be a free marketing tool for your business anymore if you pay for social media management or advertising. So, if you have the time, manage your socials yourself!
We recommend taking time out of your week on a Monday or Wednesday and planning out social media posts. This will keep your pages updated and engaging, and you’ll be able to reach the most amount of clients this way.
Setting Up Your Social Media Accounts Can Be Done Easily And Quickly
Aside from the cost benefits of using social media as a marketing tool, setting up multiple accounts and managing them is easy to do.
With a few simple steps you are able to set up multiple social media accounts which will further help your online outreach. We recommend having as many social media accounts as possible to ensure you reach the highest volume of potential customers you can.
Due to the easy set up, and the facts it’s free, it is in your best interest to utilize as many as possible. Some businesses will only use some social media accounts depending on their industry, and this is ok.
However, there is no reason not to use as many as possible to expand your outreach if you have the time. After all, social media management is quite time-consuming!
Let’s say you run a photography business. You have done some research and believe that Pintrest and Instagram are the best way to promote your business. With these platforms you can easily share your photos with an online following.
Instagram and Pintrest are a great choice to share your photography. However, at the same time you could also use Facebook to share your photos and testimonials.
You could potentially use Twitter to promote your Instagram posts. If you wanted to go above and beyond you could even use YouTube to share videos of your various projects.
At the end of the day, the social media accounts you choose to utilize are up to you. However, we highly recommend using as many as possible, so you can reach more prospective clients.
We would like to point out one more time that social media marketing agencies exist. They will assist you with the managing of multiple accounts if you see fit.
If you have the extra budget available, this is a great way to ensure your socials are optimized and looking good.
This is not necessary, and we believe you can manage multiple accounts alone if you want. However, this is always an option for even short term if you get overwhelmed with work.
Reach New Customers With Ease
It is more than likely that the majority of your customers are already on social media. Setting up socials will allow you to keep them updated on various aspects of your business.
This could include, but is not limited to, special promotions you are running, changes in business hours, or even customer testimonials and reviews!
This will further help you secure a connection with your target audience. You can pick and choose which social media platforms you would like to use for your business.
Having good socials will allow your customers to recognize your online presence, and establish a further connection with you as well.
Many businesses use social media as a further avenue for customer service as well, and this is always an option you can explore.
One of the strongest reasons to utilize socials for your business is the ability to focus on a target audience. A target audience are a group of customers who are likely to give you their business.
As a result you want to keep them in mind when following other accounts, creating your post, and promoting your services.
Having Socials Allows Your Business To Gain Exposure, More Website Traffic, And Key Market Insights
A great way to funnel more traffic to your company website is through the use of social media posts and ads. When customers and other businesses engage with your social media posts, be sure to reply and form a connection.
These connections will enable you to redirect customers to your website. If you are able to use multiple social media platforms, you will increase the amount of exposure to customers your business will receive.
Staying active and maintaining your social media presence will further help with this.
When managing multiple social media accounts a great benefit is the ability to gain insight into your market by conducting polls and surveys. Social media is different in this sense and gives you the ability to ask your customers what they think about certain topics. This can be very helpful!
You can also ask followers to review your business, to like, comment and share your posts, and promote your company through stories.
Using Multiple Social Media Accounts Will Help With SEO
Having a strong search engine optimization strategy is important for any business that operates a website. A great way to further strengthen your SEO, is through social media accounts.
SEO is a complex service that uses content creation and link building to increase your websites rankings on search engines like Google. This will enable your website to gain more traffic, and reach a higher volume of customers.
To learn more about SEO, read up on our blog post the Local SEO vs Global SEO strategy guide.
Social media is the primary source of content consumption on the internet. The majority of your customers, if not all of them will use it on one platform or another.
Having your social media accounts link to your website, and vise versa will ensure your website is more available to your customers. This is also a form of back linking. Back linking is a one of the foundations of successful SEO.
If a customer views your social media accounts and likes what they see, they will want to view your website. Adding links to your website on your social media accounts and posts will enable them to do so easily.
This will show both Google and your customers you are engaged with your online presence through various platforms.
They may also share your socials to their followers if they enjoyed working with you, which will further expose your business to new people.
Try Using Socials As An E-Commerce Extension
Don’t be afraid to provide links to your websites service and products pages on your social media accounts.
An E-commerce website provides you with the ability to sell your products and services online. These websites can be more expensive, but will allow you to make sales online. This is a huge advantage and enables you to sell even more products and services.
During the COVID-19 pandemic, online shopping is at an all-time high.
Many restrictions have been placed on storefronts, and as a result the majority of customers are purchasing their needs online.
If you don’t have an E-commerce website already, we recommend you do a little research into the topic.
You can make various posts about your service offerings on social media, and provide links to specific service pages on your website.
Using social media to promote sales on your E-commerce shop is easy and effective. When making a post about your products there are a number of things you should do.
You should ensure the images you use for your social media are always good quality. Poor quality images will make customers think the product itself is poor quality.
Include a few of these images, so your customers can get a good understanding of the product.
Include the location of your storefront, in case customers want to view the product in person. In the caption provide a description of the product, with a link to your E-commerce website.
This allows customers to purchase the product quickly and easily.
You can also use your social media to showcase various product launching on your E-commerce website. If you have a new product coming in don’t be afraid to make a post on it, with a link back to your website.
Obviously in order to do this you will need an E-commerce website. We encourage you to explore the benefits of having an e-shop on your website, and seeing if this will be beneficial to you.
Many website design companies offer E-commerce website development packages. We will include a link here to visit our E-commerce development package. This will help you gain a better understanding of what it is, and how it can help your business.
These are the various reason why social media is important for your business!