9 Features You Should Not Miss for a Modern Web Design

Chris Mackey

December 15, 2022

In This Topic: Web Design

Web design is a crucial element of any successful website. It not only needs to be aesthetically pleasing but also user-friendly and efficient. As the digital landscape evolves, so does the need for modern web design. To keep up with the latest trends, certain features must be included in any current website.

Here are nine features you should remember for a modern web design.

1. Responsive Design

Responsive design enables users to access your website on any device, including mobile phones, tablets, and desktops. This helps create a seamless experience for your users, regardless of their device.

2. Aesthetically Pleasing Design

Visitors to your website should find it visually appealing. This includes using high-quality images, attractive colours, and modern design. With the right strategy, your website should attract visitors and make them want to explore further.

3. Optimized for Mobile

With more users operating their mobile devices to access the internet, ensuring your website is optimized for mobile devices is essential. Mobile-friendly features such as click-to-call and click-to-map should be included to make it easy for visitors to contact you from their mobile devices. This even includes ensuring it loads quickly and looks good on small screens.

4. Accessibility

Making sure your website is reachable to people with disabilities is essential not only for constitutional reasons but also for providing an excellent experience for all users. This includes ensuring the design is user-friendly for those with visual, hearing, and motor impairments. To do this, your website should be designed following the Web Content Accessibility Guidelines.

5. User-Friendly Interface

An intuitive user interface is essential for any website. It should also be arranged with the user in mind, making it as intuitive as possible. Additionally, your web design should be easy to use and understand. This means having a transparent navigation system and providing helpful instructions for completing tasks.

6. Easy Navigation

Visitors to your website should be able to find what they’re undertaking quickly and easily. This means using a clear structure and well-labelled menus. Therefore, clear menus, breadcrumbs, and search bars should be included to help visitors find their way around your website.

7. Secure Hosting

Your website must be hosted securely if you’re collecting any kind of data from visitors. Secure hosting will help protect your visitors’ data and keep your website safe from malicious attacks.

8. SEO

Search engine optimization (SEO) is essential for a modern website. By optimizing your business website for search engines, you’ll be able to rank higher in search engine results and engage more visitors.

9. Integrations

Integrating third-party services and applications can improve the user experience and make your website more functional. This includes integrating payment gateways, social media, and other services.

These are just some features you should be aware of if you want to create a modern web design. By ensuring your website is up to date with the latest design trends, you’ll be able to ensure your website looks great and functions optimally.


Modern web design is a dynamic field requiring much attention to detail. To ensure that your website stands out in a competitive market, it is essential to include the nine features described in this article. With these features in place, your website will be well-positioned to capture and retain user attention, making it a valuable asset to your business.

Imperium Web Design Agency is ideal for creating a web presence that rises from the competition. With our top-tier web design services and expertise in the field, we ensure a website that looks great and functions properly. If you are interested in learning more about our web design services in Ottawa or want to start your project, contact us today.

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