What You Should Know When Starting an SEO Campaign

Chris Mackey

March 16, 2023

In This Topic: Search Engine Optimization

Search Engine Optimization (SEO) is an important part of any online business’s marketing strategy. It involves optimizing web content to make it more appealing to search engines and improving the visibility of a website in the search engine results page (SERP). An effective SEO campaign can help a business generate more qualified leads, drive more website traffic, and ultimately increase revenue. 

Businesses can create an effective SEO campaign that will help them achieve their business objectives. In this guide, we’ll show you everything you need to know on how to do it.

What Results Should You Expect?

When starting an SEO campaign, it is important to have realistic expectations about the results. Generally speaking, organic SEO results take time to show, with visible improvements taking up to 6 months or longer to become evident. 

Additionally, the extent of improvement will depend on the current state of your website and how competitive the industry is. That said, some short-term results can be expected in the form of improved website visibility, increased organic traffic, and better rankings for target keywords.

When Will You Start Seeing Results?

When starting an SEO campaign, it is important to understand that SEO is a long-term process, and it can take anywhere from a few weeks to several months before you start seeing results. 

Results will vary based on the competitiveness of the keywords you are targeting, the quality of your content and optimization, as well as how active you are in link building. Therefore, it is important to be patient and stay consistent in your efforts in order to get the best results.

How Can You Realistically Raise the Bar for Your Results?

When starting an SEO campaign, it is important to set realistic goals for your results. Raising the bar for your results can be done by developing an effective strategy to improve your search engine rankings and increase website visibility. This includes optimizing your website for search engines, creating quality content, and building links with other websites. 

Tracking your progress and making adjustments to your strategy as needed can help you continually raise the bar for your results. With the right approach, you can significantly improve your website’s visibility and reach more potential customers.

Should You Work with an SEO Expert?

When starting an SEO campaign, working with an SEO expert can be very beneficial. An SEO expert can provide valuable insights, advice, and direction to help you make the most of your SEO efforts. 

They can help you choose the right keywords, develop a content strategy and analyze your website’s performance to make sure your SEO efforts are effective. Working with an SEO expert can help you maximize the benefits of your SEO campaign and ensure you reach your goals.

How Should You Keep Track of Progress?

Keeping track of progress is essential when starting an SEO campaign. This will allow you to measure the success of your efforts and identify any areas that need improvement. To ensure that you are making progress, create a timeline with specific goals and objectives. Then, track your progress by monitoring key metrics such as organic search rankings, website traffic, and conversion rates.

Use tools such as Google Analytics to get detailed insights into the performance of your SEO campaigns. With regular tracking, you will be able to make adjustments and optimize your SEO campaigns to maximize the results.


Starting an SEO campaign is not a one-time event but an ongoing process that requires patience, dedication and a long-term strategy. SEO is a powerful tool to increase visibility, brand recognition and website traffic in the digital world. 

Build a powerful campaign with the help of Imperium. We are an Ottawa SEO company that can help you grow your online presence. Get in touch with us today to learn how.

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