Diving Deeper: 9 More Types of SEO

Chris Mackey

August 7, 2023

In This Topic: Content Creation, Digital Marketing

Today’s businesses understand the importance of search engine optimization (SEO) as a crucial part of their online presence. With the rise of digital marketing and e-commerce, an effective SEO strategy can be the key to success. Previously, we wrote an article about the three basic types of SEO and how they can impact the success of your business. Well, today, we’re diving deeper into the world of SEO and getting into the nitty gritty of SEO by detailing 9 more types of SEO that can help you stand out in online spaces.

As a top Ottawa web design and SEO services firm, Imperium Social offers comprehensive solutions for businesses seeking to gain a competitive edge in the online marketplace. Our expert team not only focuses on SEO but also excels in web development in Kingston and the surrounding areas, establishing us as a leading Kingston SEO company.

What is SEO?

SEO, in basic terms, is a collection of strategies aimed at improving a website’s visibility on search engine results pages (SERPs). It’s all about understanding the keywords your potential customers use when searching for products or services like yours and optimizing your site to rank high for those specific terms.

Why SEO Matters

SEO is no longer a luxury; it’s a necessity for businesses. Search engines like Google act as gatekeepers, determining who gets to access a vast market of online consumers. An effective SEO strategy allows your business to break down these gates and achieve visibility.

Let’s consider a case: If your web design Ottawa-based firm is not visible to people searching for ‘Ottawa web design and SEO services’ or ‘local SEO Ottawa,’ you’re essentially invisible to potential customers, despite the quality of your services.

Recap: The Three Types of SEO

In our previous blog post, we covered three types of SEO: On-Page SEO, Off-Page SEO, and Technical SEO. These three basic types of SEO play a critical role in ensuring your website’s visibility in search engine results. However, there

On-Page SEO involves optimizing elements directly on your webpage that you control. This includes the content on your site, where creating high-quality, relevant content plays a key role. It also involves the strategic use of keywords throughout your content, titles, and meta descriptions to show search engines that your content is relevant to the search queries of users. Additionally, the structure of your content and your HTML also fall under On-Page SEO. This includes proper use of header tags to signify important content and the organization of information in a way that’s easy for both users and search engines to understand.

Off-Page SEO, on the other hand, focuses on the activities that take place off your website but still affect your site’s search engine rankings. A significant aspect of Off-Page SEO is backlinks—links from other websites that lead to your site. Quality backlinks from reputable sites signal to search engines that your site is a trustworthy source of information. This ‘vote of confidence’ can significantly boost your site’s credibility and ranking.

Last but not least, Technical SEO deals with the backend structure of your website. It’s all about enhancing the technical aspects of a site, such as improving site speed, ensuring your site is mobile-friendly, implementing a structured sitemap, and ensuring clean, efficient code. This helps search engines to effectively crawl and index your site, improving its visibility in search engine results.

Each of these types of SEO, when effectively implemented, can significantly improve specific aspects of your site’s visibility in search results. But when combined, they create a comprehensive, robust SEO strategy that can dramatically enhance your site’s overall visibility, ranking, and user experience.

The Many Types of SEO: A Comprehensive Breakdown

As a top Ottawa SEO company and web development Kingston firm, we’ve learned over time that SEO is not a one-size-fits-all solution. Here are the dozen types of SEO you need to know about.

1. White-Hat SEO

White-hat SEO is all about transparency, honesty, and adherence to search engine guidelines. It includes implementing techniques like keyword analysis, link building through high-quality content creation, and enhancing website usability. When using white-hat SEO, you’re aiming to provide value to users rather than simply tricking search engine algorithms. This approach provides long-term, sustainable growth for your website’s visibility.

2. Black-Hat SEO

Black-hat SEO uses techniques that exploit weaknesses in search engine algorithms to gain high rankings. These methods include keyword stuffing, invisible text, doorway pages, and adding unrelated keywords to page content. While these tactics might offer a quick boost in rankings, they often lead to severe penalties once detected by search engines. As a result, the short-term gain can lead to significant long-term damage to your website’s ranking and reputation.

3. Gray-Hat SEO

Gray-hat SEO sits in a sort of ethical twilight zone, between white and black. Techniques in this area are not specifically defined in Google’s guidelines. Examples may include spunn (slightly altered) content, link exchanges, and paying for reviews. These tactics can sometimes produce rapid results, but they are riskier than white-hat techniques. Over time, as search engine algorithms evolve, gray-hat techniques can become classified as black-hat, leading to potential penalties.

4. International SEO

If your business caters to multiple countries and languages, you need to consider international SEO. This ensures search engines understand which countries you’re targeting and which languages you use. This might involve using different URLs for different versions of your site, using hreflang tags to indicate different languages, and optimizing each site version for the relevant keywords in that language.

5. Local SEO

Local SEO aims to optimize your website to attract more business from relevant local searches. This includes optimizing your Google My Business profile, improving your on-page SEO by updating your name, address, and phone number (NAP), gathering positive customer reviews, and creating locally relevant content.

6. E-commerce SEO

E-commerce SEO helps online stores rank higher in search results to drive more traffic and sales. This involves using keyword research to find the best keywords for product pages and categories, optimizing website structure for ease of navigation, and improving user experience to reduce bounce rates and encourage purchases.

7. Content SEO

Content SEO involves creating content that helps your web pages to rank high in the search engines. It’s not just about producing content for content’s sake, but creating content that is informative, engaging, and valuable to users. It involves keyword research, keyword optimization, content organization, and content promotion.

8. Mobile SEO

With more users searching on mobile devices than ever before, mobile SEO has become a crucial component of any SEO strategy. This means optimizing your site to be mobile-friendly, ensuring it loads quickly, is easy to navigate, and content is readable on a smaller screen. Also, implementing a responsive web design that adapts to any device size is a significant part of mobile SEO.

9. Negative SEO

Negative SEO involves black-hat techniques aimed at sabotaging competitors’ rankings. These tactics may include building spammy, unnatural links to your competitor’s website, duplicating their content and distributing it all over the internet, and even hacking their site. It’s crucial to regularly monitor your backlinks and submit a disavow file to Google for any suspicious links to protect your website from such attacks.


Understanding and implementing the right type of SEO can help your business reach its full online potential. By working with an experienced Ottawa SEO company like Imperium Social, you can tap into our deep knowledge of SEO and take your business to new heights.

Whether you need local SEO in Ottawa or web design in Kingston, we’re here to provide you with the best possible service. Reach out today to learn more about how we can help your business grow.

About Imperium Social

Imperium Social, a trusted Ottawa web design and SEO services company, is committed to helping businesses improve their online presence. With a team of SEO experts, we offer a wide range of services from web development in Kingston to comprehensive SEO solutions. Contact us today to schedule a consultation and find out how we can help your business thrive online.

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