Covering the Basics: The Three Types of SEO

Chris Mackey

July 10, 2023

In This Topic: Content Creation, Digital Marketing

As we venture deeper into the digital age, search engine optimization (SEO) has become an essential tool for businesses of all sizes. More than just a marketing buzzword, effective SEO is a powerful way for brands to gain visibility online and reach their target audiences. At Imperium Social, a top-tier SEO agency in Ottawa, we strive to demystify SEO and empower businesses to harness its full potential.

What is SEO?

Search Engine Optimization, or SEO, is a digital marketing strategy that focuses on increasing the visibility of your website on search engine results pages (SERPs). It involves the optimization of various elements of your website, including its content, design, and technical aspects. Essentially, good SEO helps search engines, like Google, understand what your website is about so that it can recommend your site to users who are searching for related information.

Why SEO Matters

As an Ottawa web development and SEO company, we can’t stress enough the importance of SEO. In today’s digital era, where most consumers turn to search engines to find information, businesses that do not invest in SEO risk being left behind.

Here’s why: imagine you’re a Kingston-based business offering white label web design services. When potential customers in Kingston search for “white label web design” or “SEO Kingston,” you’d want your business to appear at the top of the search results. The higher your ranking, the more likely it is that these potential customers will visit your site, and ultimately, use your services. This process is made possible through effective SEO.

A well-executed SEO strategy can increase your brand’s visibility, attract more quality traffic to your site, and boost your credibility. With a wealth of benefits, SEO is an investment you can’t afford to miss.

The Three Types of SEO

SEO can be categorized into three main types: On-Page SEO, Off-Page SEO, and Technical SEO. Let’s dive deeper into each of these categories.

On-Page SEO

On-Page SEO is the process of optimizing elements on your website that you have control over. This includes content elements like the quality and relevance of your text, keyword usage, and the structure of your content.

For instance, if you’re a Kingston SEO company, you’d want to optimize your content for keywords like “SEO Kingston” and “Kingston SEO services.” By doing so, search engines understand that your page is a valuable source of information for people searching for SEO services in Kingston.

Beyond content, On-Page SEO also encompasses HTML elements such as title tags, headers, and meta descriptions. By optimizing these elements, you can improve your website’s visibility and entice users to click on your website when it appears in search results.

Off-Page SEO

While On-Page SEO involves elements on your website, Off-Page SEO revolves around signals that occur outside of your own website. The most prominent aspect of Off-Page SEO is the creation and nurturing of backlinks from other websites.

A backlink is like a vote of confidence from one site to another. If a reputable Ottawa web design and SEO services website links back to your Kingston-based white label web design site, it signals to search engines that your content is valuable and relevant, thus improving your site’s credibility and ranking.

Technical SEO

Technical SEO may sound intimidating, but it’s a crucial aspect of SEO. It refers to the process of optimizing your website’s infrastructure to help search engines crawl and index your site effectively. This can involve aspects like improving site speed, ensuring your site is mobile-friendly, and creating a clean sitemap for search engines to crawl.

Technical SEO may not be as visible to your users as On-Page and Off-Page SEO, but it’s absolutely essential to providing a positive user experience, and as a result, helping your site rank better in search results.

Why They Should Be Used Together

When implemented correctly, these three types of SEO work synergistically to increase your website’s visibility, credibility, and user experience. On-Page SEO helps search engines and users understand your content, Off-Page SEO enhances your site’s credibility and authority, and Technical SEO improves the usability of your site for both users and search engines.

Each type of SEO brings its unique strengths to the table, but when combined, they create a robust, comprehensive SEO strategy that can significantly improve your site’s ranking and drive more organic traffic to your site.

Where We Come In: Imperium Social’s Role

At Imperium Social, we understand the intricacies of SEO. As a leading Ottawa SEO agency, we specialize in developing comprehensive SEO strategies that encompass On-Page, Off-Page, and Technical SEO.

Whether you’re looking for Kingston SEO services, Ottawa web design, or white label web design, our expert team can provide you with the solutions you need to enhance your online visibility. Our tailored approach ensures that we address the unique needs and objectives of your business, creating an SEO strategy that drives real, measurable results.


Mastering the basics of SEO is key to navigating the digital marketing landscape. With a strong understanding of the three types of SEO – On-Page, Off-Page, and Technical SEO – you can create a holistic strategy that optimizes your website’s visibility, user experience, and credibility.

At Imperium Social, we’re here to guide you through the complex world of SEO, offering expert solutions tailored to your business. Whether you’re a business in Kingston looking to boost your SEO, or an Ottawa company in need of web design services, reach out to us. Let’s work together to take your digital presence to the next level.

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