Charity Website Creation
How Imperium Increased Donations For Thomas Cavanagh Foundation.
Thomas Cavanagh Construction, one of the largest construction companies in Eastern Ontario, needed a dedicated website for their charity foundation – so they came to Imperium to create an engaging website and increase donations for their charity.
- Increased Charity Donations
- Engaging Website Design
- Easy Donation Process
★★★★★ 5/5
"Imperium made our website design process seamless. They are extremely knowledgeable and willing to go the extra mile to take your project to the next level. Would recommend to anyone!"
Patrick Davies
Marketing Team, Thomas Cavanagh Construction
Understanding The Project
And Delivering The Solution.
Client Request: Charity Website Creation & Donation Portal
The Thomas Cavanagh Foundation was established in 2019, with the dream of immortalizing Tom’s generosity in the community he loved. Tom was known for his enthusiastic support of local endeavors. This foundation was created after his passing in late 2019 to honour and carry on his generosity. TCF came to Imperium to create a website that portrays this generosity and entices the community to donate to the cause.
Objective 1:
Engaging Design
Imperium designed a more modern theme that works seamlessly with Thomas Cavanagh’s current branding. While keeping their brand colors consistent, the team implemented different font and imagery styles to portray a more wholesome feel for visitors.
- Custom Fonts Sourcing for Modern Design
- Innovative Use of Brand Elements
Objective 2:
Donation Portal
The development team had to reimagine the donation process for the Thomas Cavanagh Foundation. Users can now easily donate via a designated donation page that gets automatically deposited into the charity’s bank account.
- Optimized to Convert Visitors into Donators
- Integrated with PayPal Charity Rates
Objective 3:
Legacy Storytelling
In order to convince users to donate, Imperium had to incorporate a design that told the compelling story of Thomas Cavanagh’s legacy. The team incorporated a variety of visual elements to compliment the website’s copy and to entice site visitors to donate to the cause.
- Compelling Use of Old School Imagery
- Engaging User Journey That Directs Visitors to Donate
- Increased Charity Donations
- Engaging Website Design
- Easy Donation Process
Immediate Results Seen After Launch.
Thomas Cavanagh Foundation Saw an Increase in Charity Donations and Exposure.
After successfully launching the new Thomas Cavanagh Foundation website, the company immediately saw an influx of donations and great exposure to their Charity organization. The new seamless process to donate to the charity has provided the local community with an easy way to contribute to the cause.
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