Digital Marketing

Covering the Basics: The Three Types of SEO

As we venture deeper into the digital age, search engine optimization (SEO) has become an essential tool for businesses of all sizes. More than just a marketing buzzword, effective SEO is a powerful way for brands to gain visibility online and reach their target audiences. At Imperium Social, a top-tier SEO agency in Ottawa, we …

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SEO

Discovering the Link between SEO and Website Design

Effective SEO depends on good website design. It is a critical element in ranking highly in search engine results pages (SERPs), even if there are many others. This article discusses the connection between website design and SEO in this piece and how you can use design to boost your SEO. Impact of Web Design on …

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Digital Marketing

Digital Marketing 101: How to Promote Your Small Business

Small business owners require digital marketing to thrive. However, digital marketing is always changing. While new marketing techniques have evolved, your small business may not be able to take advantage of them all. Your financial and resource constraints may prevent you from implementing creative marketing methods. There are several marketing tactics you may use to …

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Why Social Media Is Important For Your Business and company.

Why Social Media Is Important For Your Business

Often times we’re asked, “why social media is important for your business?”. This question seems to come up whenever we are explaining alternate marketing strategies to our clients. There are a few key reasons why social media can be a beneficial tool for your business. If you are looking for a cost-effective way to market …

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The 16 Best Ways To Increase Sales Over The Holidays

The 16 Best Ways To Increase Sales Over The Holidays

In this article we will discuss the 16 best ways to increase sales over the holidays. If done correctly, following these simple steps should ensure your business is able to achieve the highest volume of sales. Especially when every holiday seasons comes to town! With the holidays fast approaching it is the busiest time of …

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The 2022 Guide For Optimizing Your Google My Business Listing

Advantages Of Optimizing Your Free Google My Business Listing

An internet tool that’s often looked over is Google My Business or GMB to make this article easier to write. When a small business is trying to optimize their online presence they often overlook Google My Business, and how it can assist them. In this article we will lay out the 2022 guide for optimizing …

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